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K STYLE Season 2 Brand Design Package

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Very recently, I produced this TV show brand design package renewal working to a second season of K-STYLE as an art director in global business department from CJ E&M.

K-STYLE is a hilarious TV show which introduces most updated Korean beauty, fashion, life style airing on Mnet America, Mnet Japan, and ch M . Unlike season 1, a male host and 3 segments were newly added, and new season was demanded more sophisticated mood. So that give a sense of trendy and sophisticated, I concentrated on the topics(beauty, fashion, life style) and the strong point of our female hosts who are actually professional model and designer.

As a result, I got rid of too many colors in formal design and reorganized color palette, simplified main and sub BI designs, took fashion magazines formats and video-log methods as a metaphors, and put a little bit of high fashion mood aiming for young generaion. Instead of putting narrative, I intended that indivisial fragmentary shots put together and let the whole air light and pleasant like fashion films.

Supervising Producer : Jihee Hera Yoo
Art Direction : Jisun Kim
Design: Jisun Kim
Animation: Jisun Kim
Editing: Jisun Kim
Composition: Jisun Kim
Camera : YN Film
Hosts : Sarah, Irene, Brian

Produced in Global Business from CJ E&M, Seoul, Korea
APR, 2014
Category
FASHION
Tags
Broadcast

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