Brian Rose: How He REALLY Raised $1 Million

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Brian Rose recently launched a fundraiser for his London Real Army and the donations began pouring in. $1 Million was raised. Here are the ten steps for how he really raised $1 million.

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Brian Rose: How He REALLY Raised $1 Million

Step 1: Create a name for your “team”
Step 2: Create a cause against an enemy
Step 3: Us versus them fight
Step 4: His large following created social proof
Step 5: Fear -- Emotion -- Motion
Step 6: Create a movement
Step 7: Immediate urgency
Step 8: Polarizing scandal
Step 9: Steady promotion and anticipation
Step 10: Call to Action every single day

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