Singapore luxury watch pop-up store "creates the effect of falling crystals"

Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!

Added 4 years ago by tomm

3 Views

See more architecture and design movies on Dezeen: http://www.dezeen.com/features/movies/

In this video interview from Inside Festival 2013, Cara Ang of Asylum Creative discusses the Singapore creative agency's pop-up store for watch brand Hublot made from thousands of crystal-like folded paper shapes.

Asylum Creative's pop-up store for Swiss watch brand Hublot, which won the display category at this Inside Festival 2013, ran for ten days in September 2012 in the Paragon shopping centre on Orchard Road, Singapore.

It comprised over 35,000 black crystal shapes made of paper suspended on fishing wire to form a pavilion in the shopping centre's main atrium.

See the full article at Dezeen:
http://www.dezeen.com/2013/11/06/movie-hublot-pop-up-store-singapore-by-asylum-creative/