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The Customer Service Myth in Non-Traditional Education

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As with any paradigm shift, the idea that institutions must treat students as customers has come under heavy criticism. Higher education’s old guard has been resistant to this fundamental switch, but that resistance unfortunately leaves institutions unable to meet the needs and expectations of today’s students.

If you’re worried that customer service is going to make students feel like customers you’re too late—they already think of themselves as customers.

Across all industries, companies are doing everything they can to reduce the red tape their customers need to navigate because complexity equates to a bad customer experience. What little time non-trads can spend focused on their higher ed should be spent on studies, not on filling out forms or running between departments."
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EDUCATION

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