The Real Reason We Buy Diamonds
Most of us presume proposing with a diamond engagement ring is just part and parcel of getting married, but this tradition hasn't actually been around all that long. It was dreamt up by some smart advertising and has since changed the entire diamond market.
Then This Happened is a Bloomberg Digital Original series about the numbers, people, and stories behind decisive moments that changed history.
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Then This Happened is a Bloomberg Digital Original series about the numbers, people, and stories behind decisive moments that changed history.
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1
Become a Quicktake Member for exclusive perks: http://www.youtube.com/bloomberg/join
QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel QuickTake News for breaking global news and insight in an instant.
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