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#NEW ULTRA HD CONCEALER | #GetCloser

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If the eyes are the window into the soul, then the eye contour is the mirror of our emotions. This sensitive, delicate area plays a huge role in conveying feelings, especially on screen when shown in close-ups. A high-performance product is essential for simultaneously pampering this fragile area while letting emotion shine through the eyes.

In 2019, MAKE UP FOR EVER introduces #UltraHDConcealer, the first* self-setting concealer that instantly and lastingly brightens the eye contour by capturing light: from every possible angle the eye area appears flawless and luminous. Medium coverage #UltraHDConcealer harnesses light to mask dark circles and diminish the look of imperfections. Its self-setting gel-cream texture stays put for 12 hours** and creates a natural and flawless “second skin” finish that does not require a setting spray to prevent creasing. The 4K Complex technology and its “no texture” effect allows for buildable coverage that mimics the skin’s actual appearance, ensuring ultra-comfortable wear and a refreshed, smooth and hydrated eye contour. #UltraHDConcealer is the new weapon for achieving invisible, fresh and radiant makeup.

#GetCloser

*At MAKE UP FOR EVER
**Self-assessment by questionnaire – 62 women – used on the face once daily.

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