Email Marketing is Dead... and here is why! (Solutions?)

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Added 4 years ago by tomm

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Email Marketing is dead!

Long live personalised, conversational, marketing automation.

According to campaign monitor every 1 dollar spent on email marketing returns $44.

yet so many businesses are leaving this money on the table when it comes to automating their email marketing.

Here’s the numbers

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.

In fact

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media

Automated email messages average 70.5% higher open rates and 152% higher click thru rates than business as usual marketing messages

Companies who send automated emails are 133% more likely to send relevant messages that correspond with the customers purchase cycle.

Personalised email improves click through rates by an average of 14% and conversions by 10%

Like all marketing though it should be a part of your mix - but at the end of the day these numbers speak for themselves - if you’d like to learn more about how you can build your list and improve returns from your database, or you want to grow your database significantly - book in a time with me and my team for a 30 minute call right now using the book now button below.

My name is Simon Gould my videos are watched by 20,000 marketers and entrepreneurs every week - I hope you found me interesting if so throw me a like so we can keep up the conversation. If not tell me how I can do better?

Thanks guys ..

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Category: HOW TO

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Email Marketing is Dead... and here is why! (Solutions?)

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